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Showing posts from October, 2021

Why do small businesses need a digital marketing agency?

Marketing a small business is integral to its health. As a start-up or a small company with limited means, it can get challenging to be able to juggle finance, operations, human resources and logistics leave alone marketing, which requires continuous monitoring and management thanks to the unstoppable social media. Marketing in this day and age is not simply about developing a marketing strategy, delivering a campaign, and then waiting for the results to show. Digital marketing is now a large portion of marketing, in fact for many small businesses, it forms the entire scope of their marketing efforts.  While digital media have made it easy for small businesses to reach global audiences in a matter of clicks, there are challenges when it comes to managing digital marketing. Small businesses, if they choose to market themselves, have a steep learning curve ahead of them, and if left to their own devices, there will be errors, delays, and mismanagement as the business slowly gets a fo...